MadisonSports Top level events
Almost two decades of major event experience. A team shaped by sleepless nights, global successes, and an unexplainable passion for sport.
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Almost two decades of major event experience. A team shaped by sleepless nights, global successes, and an unexplainable passion for sport.
Bikes. Beats. Brands. The 145‑year‑old Olympic sport, repackaged for the next 20 years. This is not just a race – it’s a show.
First edition in 1909. An indoor six‑day track‑cycling event held annually in Berlin, Germany – a heritage platform that fans and riders know and trust.
Revitalized into the flagship of a new global track‑cycling series now expanding from Berlin to Abu Dhabi and beyond.
Traditional track cycling can be complex, drawn‑out, and difficult for new fans to follow. Sixdays rebuilds the sport around the spectator and the sponsor.
Fans don’t follow forty random riders – they follow a small number of recognisable teams and colours. That makes Sixdays easy to understand, broadcast, and sponsor.
Distinct visual identities with exclusive title partners.
Men, women, endurance specialists, and Olympic‑level sprinters.
Sold‑out velodromes, live DJs, athlete walk‑ins, and laser light productions – Sixdays respects the heritage of track cycling but modernises the delivery.
Fans get unprecedented access: they can walk into the paddock, talk to World and Olympic Champions, and then see them race minutes later.
Highly affluent visitors aligned with premium brands.
Deep engagement with up to 80% returning spectators (NPS 72).
Cumulative content reach across markets and seasons.
Always‑on digital touchpoints around each event.
From historic European tracks to brand‑new velodromes, Sixdays is evolving into a year‑round global series and commercial engine.
The historic home of Sixdays – a 15,000‑fan, sold‑out Velodrom weekend.
October 23–25, 2026 – opening the newest velodrome in the Middle East.
A gateway to the Asia‑Pacific region and a new hub for Sixdays racing.
Complementing Hong Kong with a second flagship event in South‑East Asia.
The largest and most ambitious Fan Zone ever created in the history of FIBA EuroBasket.
SCOPE: End-to-end management - concept and content development and management, stage/technical production, permissions, branding, partner integrations, and on-site operations.
The Fan Zone was operated as a STANDALONE PROJECT independently managed and co-financed through a mix of organizer funding and on-site revenue streams.
*The Fan Zone budget includes all approved costs. Unplanned requests may generate additional, non-predictable expenses.
"The largest and most ambitious Fan Zone ever created in the history of FIBA EuroBasket."
Management & Strategy
Valts began his career in 2006, becoming Managing Director of EuroBasket Women 2009, which led to his role at FIBA Europe overseeing major international events. He revitalized SixDays Berlin, turning it into the flagship of a new global track cycling series now expanding to Abu Dhabi. He continues to contribute to major international events with UEFA and other global sports organizations.
Operations & Entrepreneurship
Sandis brings international sports experience dating back to 2008, including key roles in EuroBasket Women 2009 and the FIBA U19 World Cup. He served as Tournament Director for FIBA U18 (2013) and FIBA U16 (2014), and held a leading operational role for the EuroBasket 2015 Group Phase in Latvia. Since 2012, he has led his own European event agency, delivering large-scale projects for clients such as Bosch, Miele, Swedbank, Aleph, Cabot, MSC, Orkla, and Prometey, and is a partner in Berlin’s Original SixDays Weekend. He is currently developing the Madison Golf project, with its inaugural tournament scheduled for November 2026 in Spain.
Technical Solutions Master
Raimonds is our technical solutions master – the one who turns any idea into a precise, workable reality. With 20+ years in top-tier event production, he's delivered major projects including Eurovision, EuroBasket2015, EuroBasket2025, Lenny Kravitz, Positivus Festival (last 10+ years), and the IIHF World Championships 2023. Additionally, numerous corporate and other large-scale events are part of his daily professional work.
Technical & Operational Expert
Janis has worked across the events industry as a DJ, organizer, and technical director. He co-built a nightclub with Sandis, managed major construction projects in France, and gained experience in the FIA World Rallycross Championship and Red Bull's Wings for Life. He brings technical precision and broad operational expertise back to the team.
Partnerships & Ecosystems
Aiga is a partnerships and ecosystem leader with 10+ years shaping startup and marketing communities across Europe. She has delivered fan zones for the Olympic Qualification Tournament 2024 and EuroBasket 2025, mentored hundreds of startups, and supported award-winning investment initiatives.